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TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made content appearing in their streams. This initiative comes as the company revealed that it currently hosts in excess of 1 thousand million AI videos.

Testing and Rollout

The new functionality is being tested over the next few weeks before a global rollout. This shift comes amid a increase in AI-generated material, fueled by emerging AI video creators.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this material is deemed low-quality AI content, a term for inferior, factory-style content that is typically absurd or dreamlike.

“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” said a platform representative.

Scale of AI Content

The platform shared that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, in excess of 100 m media items are uploaded to the service daily, making AI-generated material a relatively small portion of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the volume of AI-generated videos they watch by accessing the content preference feature in the application and choosing AI-made media. Additional categories that currently be modified under the tool cover politics, style, aesthetics, and dance.

Content Labeling and Policies

The platform’s policies oblige users to identify lifelike AI-made content, and it bans malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the platform will from now on add an “AI-made” label to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This step is designed to deter users from attempting to bypass the labeling process.

Educational Initiatives

The platform is furthermore launching a $2m educational fund for specialists and organizations to develop learning resources about ethical AI use. This program will benefit educational bodies focused on educating programming and robotics.

Moderation Strategy

TikTok has justified its moderation strategy, amid discussion over intentions to cut jobs for numerous content moderators in Britain. It is set to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.

A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content before it gets reviewed by humans. TikTok stated a notable drop in explicit and harmful content handled by safety staff over the past year due to intervention by its machine learning processes.

It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”